A street identified as being the most accident prone in Britain, has been covered in bubble wrap to protect residents from harming themselves. Somerville road in Worcester has averaged 10 insurance claims every year for the last decade, so insurance company decided to wrap the whole street up in bubble wrap during January 2010's treacherous weather conditions.
Everything from cars, bins, lamp posts and even garden gnomes were wrapped in over 1,500 sq metres of the safety blanket in a ploy by a car insurance firm to highlight the dangers of driving in the winter. Covering it in bubble wrap was therefore seen as a necessary stunt by one car insurance firm as a way of reminding residents to drive more carefully in the bad weather to prevent more claims being made.
The stunt took over 12 hours to complete and took the efforts of eight men who succeeded in managing to even cover some of the houses with the pop-tastic wrapping.