World's First Gold Jewellery Car

The Tata Group's Nano car hit the market as the cheapest car around, with a price tag of Rs. 1 lakh. And now the same Nano is worth a whopping Rs. 22 crore. And how? The guys at Goldplus Jewellery, part of Titan Industries, a Tata Group company gilded the tiny car at every inch possible with the precious yellow metal.
 
The Goldplus Nano Car is billed as the world's first ever gold jewellery car and celebrates the 5,000 years of jewellery making industry in India.
 
The car's body is made with 80 kg 22 carat solid gold, 15 kg silver, precious stones - including diamonds, rubies - and other gemstones.
 
About 14 techniques of jewellery making have gone behind the effort - from the intricate filigree work to the delicate and colourful meenakari work, the kundan to the traditional naqashi, marking the convergence of diverse and culturally distinct jewellery making techniques from around India, reports IANS.
 
After its glittering launch in Mumbai, on Monday evening, the Goldplus Nano Car will travel to all the Goldplus showrooms at 29 locations around the country.
 
But, it's not for sale - the valuable and fully functional car is a unique branding and promotional initiative by Goldplus Jewellery.


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